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Social Media and Outreach Coordinator

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Organization: Animal Place is a nonprofit sanctuary for farmed animals and an education/advocacy organization. It operates three shelters in northern California. Its headquarters is located on 600-acres in Grass Valley, (60 miles north of Sacramento). This position will be working out of the Grass Valley site alongside a staff of twelve.

Position Objectives: To expand and maintain a thriving social media, expand our presence offline and online, and provide administrative assistance to the Education Department

Job Title: Social Media and Outreach Coordinator
Reports to: Education Director

Social Media Responsibilities and Duties:

  • Assist with the management of social media for the organization included but not limited to Facebook, Twitter, Instagram, Tumblr, Blog, Pinterest, YouTube
  • Expand online presence
  • Write articles/blogs related to Animal Place’s mission
  • Create content related to Animal Place and its mission for social media channels
  • Assist in the update and maintenance of website
  • Coordinate the weekly e-alert to subscribers
  • Stay informed on news and media related to social media and animal rights
  • Perform any other duties assigned by the Education Director
  • Work directly with Education department on effective use of social tools to promote our message, content, and campaigns
  • Assist in the integration of social and mobile media into organization’s platform and messaging
  • Manage potential advertising in social media
  • Track analytic data with certain social media platforms and track effectiveness

Outreach Coordinator Responsibilities and Duties:

  • Coordinate Animal Place onsite and offsite events
  • Promote, assist in the scheduling of, and run guided sanctuary tours throughout the year
  • Partner and work with schools to facilitate onsite experiential learning and tours.
  • Schedule and table at offsite events related to Animal Place’s mission
  • Work to facilitate increased community awareness
  • Assist in fundraising efforts included but not limited to: facilitating email acquisition via Care2 petitions, writing text for small fundraising campaigns, utilizing crowdfunding technology for small fundraising campaigns


  • Strong interest in promoting veganism and animal rights, specifically farmed animals
  • Experience managing social media platforms effectively
  • Familiarity with social media platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr
  • Experience with data-tracking analytics (e.g. Google Analytics, FB Insights, Hootsuite, etc)
  • Strong and proven ability to communicate effectively and tactfully online
  • Experience publishing on blogs, photo/video sharing sites, social networking with a good online reputation
  • Experience and familiarity with Google Docs, HootSuite, WordPress, etc.
  • Well organized with ability to coordinate large events.
  • Excellent public speaking and writing skills (samples required)
  • Comfortable and confident working collaboratively in a group setting
  • Flexible schedule
  • Skilled at managing multiple projects and meeting deadlines
  • Familiarity with fundraising platform Classy
  • Not required, but familiarity with Pardot and Salesforce encouraged

Salary and benefits: Based on Experience

Start Date: ASAP

How to apply: Send resume and cover letter to humanresources@animalplace.org with Social Media & Outreach Coordinator in title.