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Social Media Coordinator

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Organization: Animal Place is a nonprofit sanctuary for farmed animals and an education/advocacy organization. It operates three shelters in northern California. Its headquarters is located on 600-acres in Grass Valley, (60 miles north of Sacramento). This position will be working out of the Grass Valley site.

Position Objectives: To expand and maintain a thriving social media, expand our presence offline and online, and provide administrative assistance to the Programs Department

Job Title: Social Media Coordinator

Job Status: Full-Time, Grass Valley, CA

Reports to: Program Director

Responsibilities and Duties:

  • Assist with the management of social media for the organization including but not limited to Facebook, Twitter, Instagram, Tumblr, Blog, Pinterest, YouTube, TikTok
  • Expand online presence
  • Write articles/blogs related to Animal Place’s mission
  • Create content related to Animal Place and its mission for social media channels
  • Assist in the update and maintenance of Animal Place websites
  • Coordinate the weekly e-news to Animal Place and Vegan Republic subscribers
  • Communicate and engage with social media and website audience, responding to comments and messages in a timely and effective manner
  • Stay informed on news and media related to social media and animal rights
  • Assist in the integration of social and mobile media into organization’s platform and messaging
  • Manage potential advertising in social media
  • Track analytic data with certain social media platforms and track effectiveness
  • Assist programs department with onsite/offsite events
  • Assist with writing and the coordination of Animal Place’s printed magazine
  • Perform any other duties assigned by the Program Director
  • Guest House duties (to be shared amongst programs department)
    • Process bookings and communicate with guests
    • Take on 30 minute guided tour or 2 hour paid private tour (or coordinate with tour docent)
    • Laundry and maintain the cleanliness of the house


  • Strong interest in promoting veganism and animal rights, specifically farmed animals
  • Experience managing social media platforms effectively
  • Familiarity with social media platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, TikTok
  • Experience with data-tracking analytics (e.g. Google Analytics, FB Insights, Hootsuite, etc)
  • Strong and proven ability to communicate effectively and tactfully online
  • Experience publishing and creating content for and on blogs, photo/video sharing sites, social networking with a good online reputation (samples required)
  • Experience and familiarity with Google Docs, Hootsuite, WordPress, Weebly, etc.
  • Excellent public speaking and writing skills (samples required)
  • Comfortable and confident working collaboratively in a group setting
  • Flexible schedule
  • Skilled at managing multiple projects and meeting deadlines
  • Familiarity with Pardot preferred but not required

Salary: $31,500 or TBD based on experience – evaluate in 3-mos with potential pay increase 

Benefits: Health care after 3-month probation; 6 paid holidays; 10 days vacation

How to apply: Send resume and cover letter to humanresources@animalplace.org with Social Media Coordinator in the title.