Social Media Coordinator

Organization: Animal Place is a nonprofit sanctuary for farmed animals and an education/advocacy organization. It operates three shelters in northern California. Its headquarters is located on 600-acres in Grass Valley, (60 miles north of Sacramento). This position will be working out of the Grass Valley site.

Position Objectives: To expand and maintain a thriving social media, expand our presence offline and online, and provide administrative assistance to the Programs Department

Job Title: Social Media Coordinator

Job Status: Full-Time, Grass Valley, CA

Reports to: Program Director

Responsibilities and Duties:

Assist with the management of social media for the organization including but not limited to Facebook, Twitter, Instagram, Tumblr, Blog, Pinterest, YouTube, TikTok
Expand online presence
Write articles/blogs related to Animal Place’s mission
Create content related to Animal Place and its mission for social media channels
Assist in the update and maintenance of Animal Place websites
Coordinate the weekly e-news to Animal Place and Vegan Republic subscribers
Communicate and engage with social media and website audience, responding to comments and messages in a timely and effective manner
Stay informed on news and media related to social media and animal rights
Assist in the integration of social and mobile media into organization’s platform and messaging
Manage potential advertising in social media
Track analytic data with certain social media platforms and track effectiveness
Assist programs department with onsite/offsite events
Assist with writing and the coordination of Animal Place’s printed magazine
Perform any other duties assigned by the Program Director
Guest House duties (to be shared amongst programs department)
- Process bookings and communicate with guests
- Take on 30 minute guided tour or 2 hour paid private tour (or coordinate with tour docent)
- Laundry and maintain the cleanliness of the house

Qualifications

Strong interest in promoting veganism and animal rights, specifically farmed animals
Experience managing social media platforms effectively
Familiarity with social media platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, TikTok
Experience with data-tracking analytics (e.g. Google Analytics, FB Insights, Hootsuite, etc)
Strong and proven ability to communicate effectively and tactfully online
Experience publishing and creating content for and on blogs, photo/video sharing sites, social networking with a good online reputation (samples required)
Experience and familiarity with Google Docs, Hootsuite, WordPress, Weebly, etc.
Excellent public speaking and writing skills (samples required)
Comfortable and confident working collaboratively in a group setting
Flexible schedule
Skilled at managing multiple projects and meeting deadlines
Familiarity with Pardot preferred but not required